Besides gifting us with the image of a man befouling baked goods, the 1999 film\u00a0American Pie<\/em> managed to put something else out into the zeitgeist: MILFs. The acronym, which stands for “mother I\u2019d like to f*ck”\u2014in other words, a hot, no-longer-young woman\u2014was picked up by the porn universe soon after the film\u2019s release, and she’s been on the rise ever since.<\/p>\n

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\u201cWhether it\u2019s the incredibly talented MILF performers, or the savvy marketing strategy of today\u2019s adult studios, \u2018Mother I\u2019d Like to F*ck\u2019 movies are as popular as ever, if not more so,\u201d said Jeff Dillon, vice president of business development for eLine management company, whose clients include GameLink.com. \u201cIt\u2019s safe to say the adult industry celebrated Mothers\u2019 Day for more than one reason this year and next.\u201d<\/p>\n

A survey put together by the adult video retailer found that men of all ages enjoy porn featuring mature women, but most of them\u201471 percent\u2014are under 30. \u201cWe saw a huge, 400 percent spike in MILF porn sales between 1998 and 2000,” probably due to the popularity of American Pie<\/em>, Dillon said.<\/p>\n

Some of GameLink’s most popular MILF stars include Julia Ann, Lisa Ann, Kendra Lust, Veronica Avluv, Francesca Le, Kelly Madison, Tanya Tate, Brandi Love and Nina Hartley. The AVN Awards, often dubbed the “Oscars of Porn\u201d introduced \u201cBest MILF Release\u201d into its awarded categories back in 2008. GameLink\u2019s Top 5 Bestselling MILF Titles are\u00a0It\u2019s a Mommy Thing #8<\/em>, It\u2019s a Family Thing<\/em>, Mommy Caught Me<\/em>, Neighborhood Moms Down To F*ck<\/em> and Brazzer\u2019s Horny Housewives #4<\/em>.<\/p>\n

Porn outlet PornHub found that during holidays like Thanksgiving and Easter, searches for \u201cMILF\u201d or \u201cmom\u201d spike by up to 190 percent<\/a>.<\/p>\n

The MILF boom might help explain another industry trend: the rise of incest scenes. Colin Allerton, director of business development at Adult Empire, once told\u00a0AlterNet<\/a>, \u201cThe consumer is always looking for that kind of taboo\u2026 They may watch something that they would never do themselves, but it being taboo makes it more attractive to them, because it’s not their everyday, normal life.\u201d<\/p>\n

The PornHub analytics team recently announced that \u201cstepmom\u201d outranks both \u201cMILF\u201d and \u201cmom\u201d in search volume, followed by \u201cfriends mom.\u201d Videos featuring a \u201cstepmom and son\u201d also prove more popular than \u201cstepmom and daughter.\u201d<\/p>\n

The infographic\u00a0detailing the GameLink survey.<\/p>\n

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