Viagra, the well-known erectile dysfunction drug, is about to get a huge price cut\u2014thanks to the little blue pill\u2019s own manufacturer, pharmaceutical giant Pfizer, which announced Wednesday that it\u2019s introducing generic Viagra at a significantly lower price than the popular branded version. The cheaper version will hit the U.S. market next Monday.<\/p>\n

<\/a>You might wonder why a drug maker would slash the price of one of its biggest sellers. (Viagra raked in about $1.6 billion in global sales in 2016.) For Pfizer, the logic is: Try to get ahead of generic competition with your own, cheaper copycat. Generic Viagra will cost half of the $65-per-pill list price of old-fashioned Viagra and will be a \u201clittle white pill\u201d rather than a blue one.<\/p>\n

Pfizer\u2019s Viagra patents have already expired in several other countries. Last month, an over-the-counter version of the drug (manufactured by Pfizer) was cleared by U.K. regulators. Pfizer has reached settlements with companies like Teva, which are producing their own generic Viagra versions, to allow for those treatments to enter the market. The company is now trying to hang on to as many sales as possible from the lucrative treatment, which has been around for decades.<\/p>\n

Article first appeared at TSG VICE. Click here to go there!<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Viagra, the well-known erectile dysfunction drug, is about to get a huge price cut\u2014thanks to the little blue pill\u2019s own manufacturer, pharmaceutical giant Pfizer, which […]<\/p>\n","protected":false},"author":2,"featured_media":11921,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[161],"tags":[],"_links":{"self":[{"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/posts\/11920"}],"collection":[{"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/comments?post=11920"}],"version-history":[{"count":0,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/posts\/11920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/media\/11921"}],"wp:attachment":[{"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/categories?post=11920"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costaricasex.com\/wp-json\/wp\/v2\/tags?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}